For the tastefully over-the-top.

Bougie Store exists to celebrate the joy of indulgence.

From elevated essentials to unnecessary must-haves, this is a brand that leans into the love of the luxe. The name itself is cheeky, knowing, and unapologetic. It plays with the idea of being "a bit bougie" without taking itself too seriously.

The brand identity reflects this balance of polish and play. The visual language is confident and bold, with clean lines and a refined typeface that hints at high fashion. But it’s paired with unexpected colour combinations and tongue-in-cheek tone of voice to keep things fun, fresh and accessible. 

Whether it's a velvet scrunchie, a golden dog bowl or a designer-style candle you absolutely didn’t need, the Bougie brand wraps every product in a sense of joy and flair. It’s aspirational, but with a wink. Stylish, but never sterile.

This is a brand for people who like nice things and aren’t afraid to admit it.