Visual Identity

Visual identity is what people recognise before they read a word. It’s the logo they remember, the colours they associate with you, and the design system that ties everything together.

Built to be seen.

Visual identity design is about more than looking good. It’s about building recognition, consistency and confidence across every touchpoint. When done well, it makes brands feel considered, familiar and unmistakable.

This is where strategy becomes tangible. Where ideas take shape through typography, colour, layout and imagery. Every choice is intentional. Every element has a role to play.

Logo design

Primary marks, secondary marks and symbols designed to work across digital, print and physical environments.

Colour palettes and typography

Distinctive combinations that support recognition, readability and flexibility.

Graphic systems

Patterns, layouts, iconography and visual devices that give brands structure and room to grow.

Imagery and art direction

Clear guidance on photography, illustration and visual tone to keep everything cohesive.

Brand guidelines

Practical, easy-to-use documentation that makes it simple for teams and partners to apply the brand correctly.

Frequently asked

Is visual identity the same as branding?

Visual identity is one part of branding. It focuses on how the brand looks, while branding also includes strategy, tone of voice and positioning. Visual identity brings that thinking to life.

Can you work with an existing logo or partial identity?

Yes. Visual identity work can build on what already exists, refine it, or bring consistency to an identity that has grown over time without clear rules.

Will the visual identity work across all platforms?

Absolutely. Every identity is designed to work across digital, print, social, signage and physical environments. Flexibility and scalability are built in from the start.

Do you provide brand guidelines?

Absolutely. Brand guidelines are a key part of our process, giving businesses the tools to stay consistent across all channels, from social media to packaging and beyond.

Is this only for new brands?

Not at all. Name generation is just as useful for rebrands, product extensions, new venues, or campaign ideas that need a strong identity.

Can visual identity be part of a bigger project?

Yes. It often sits alongside brand strategy, naming, campaign work or content creation to ensure everything feels aligned.