Campaign strategy

Great campaigns don’t happen by chance. They’re built on smart, strategic thinking that defines what to say, how to say it, and why anyone should care. Creative strategy is your blueprint for campaigns that cut through.

The big idea starts here.

We work with brands to shape campaign strategies that get to the heart of a message, speak directly to the right audience, and give our creative team the clearest runway to do their best work. From big-budget hero moments to tactical social ideas that punch above their weight, we build ideas with purpose.

Our creative strategy process covers:

Campaign objectives and audience segmentation
Messaging hierarchy and positioning
Campaign territories and themes
Guidelines to ensure consistency and cut-through

It’s where we answer the big questions before we hit go on production, so that every asset and idea feels intentional, connected and confident.

Frequently Asked

Do I need a creative strategy before starting a campaign?

If you want your campaign to really work, yes. A creative strategy gives shape to your ideas, focus to your messaging, and direction to your team. It makes sure every bit of creative earns its keep.

What’s the difference between creative strategy and brand strategy?

Brand strategy is your long-term positioning… the who you are and why you matter. Creative strategy zooms in on how to bring that brand to life in a specific campaign or moment. Same brain, different hat.

Can you help us come up with the big idea?

Absolutely. We live for the big idea. The creative strategy phase is where we develop the hooks, angles, and themes that will carry your campaign, and then we bring them to life across every channel.

Do you also produce the campaign once the strategy is done?

We sure do. We’re not just thinkers, we’re doers. From shoot days to socials to outdoor rollouts, we can take your campaign from post-it note to public launch.

What if I already have a strategy, but just need creative?

Great — send it through. If it’s solid, we’ll build from there. If it needs finessing, we’ll let you know gently (and fix it if needed).

Is this just for big brands or big budgets?

Not at all. A good creative strategy makes any idea — big or small — smarter, sharper and more effective. Whether you're a startup, government agency, or household name, you’ll get value out of the process.