Launching Cairns' newest Mediterranean dining experience.
Ela Mediterranean was a brand new restaurant entering the competitive Cairns dining scene. With no existing following, no website traffic and no database to speak of, the pressure was on to build awareness quickly and fill seats from day one.
Client
Ela Mediterranean Restaurant
Year
2024
Industry
Hospitality
Our brief was to launch the brand online, grow the audience fast and turn curiosity into confirmed bookings.
We developed a dual-channel social media strategy that combined organic storytelling with a paid media plan designed to perform. Organic posts established the brand’s voice and tone, introduced the venue, and created a sense of anticipation in the lead-up to opening. At the same time, we ran Meta campaigns targeting locals and tourists with messaging that drove traffic, captured emails and secured first-time reservations.
The paid campaign focused on results. Tactics included lead gen, conversion and engagement ads, all tailored to different audience segments. As interest grew, we shifted messaging to support key trade windows and new menu moments—keeping the pressure on while building long-term brand equity.
- Organic social media setup, scheduling and management
- Paid Meta campaigns optimised for bookings and list growth
- Social-first messaging and copywriting
- Campaign planning across launch, opening week and ongoing trade
0k
Guests booked in the first 3 months
0x
Return on Ad Spend
0k
Insta Followers
0%
Better than AVG CPA