A festive switch-on in four weeks flat.

With only four weeks to go before Christmas, South Bank needed a standout digital campaign to drive awareness and visitation during their seasonal activation.

The brief called for a fast-turnaround campaign that felt joyful, premium, and distinctly South East Queensland—designed to cut through and deliver impact during one of the busiest times of the year.

Allo Creative led a digital campaign that combined Google Ads and paid social campaigns with bold festive visuals and messaging that captured the spirit of South Bank’s summer meets Christmas programming. By integrating targeting insights, eye-catching creative, and messaging tailored to local and visiting audiences, we created a campaign that felt timely, bright, and unmissable.

This campaign delivered incredible results in record time, turning a tight timeline into festive success. Combining big-thinking creative with performance-led optimisation, we helped South Bank make their Christmas program unforgettable.