The Athlete’s Foot
What’s an ‘athlete’ anyway?
How we helped Aussies find their fit.
TV Ads / Retail Ads / Print Ads
The word ‘Athlete’ may be on the door, but everyone has a reason to wear the shoes they sell.
By telling relatable stories with humour, we positioned The Athlete's Foot as more than a seller of shoes. Sure, they stock all the top brands, and professional sports stars shop there, but it’s the why, more than the what or the where, which catches and holds our attention.
We encouraged audiences to consider their own dreams and experiences to conclude that The Athlete's Foot is for them too.
We happily acknowledge that this project was created in collaboration with mates at other agencies, but our DNA is in every pixel.
Sound good? Say ‘Allo’ below