Creating a brand identity for Lu Cha, an Asian kitchen and bar, was just our cup of bubble tea. Slurrrp.

Brand Identity

Lu Cha Brisbane logo over restaurant image

Lu Cha

Ice cream with Lu Cha Brisbane logo
Signage for Lu Cha in Brisbane CBD
Bubble tea packaging design with Lu Cha Brisbane logo

Lu Cha needed to appeal to English and Chinese speaking people. A tasty kind of tricky.

In Brisbane’s CBD, Lu Cha’s target audience is hungry international students and busy office workers. Quick, casual, delicious meals and takeaway bubble tea were sure to be popular once people knew about Lu Cha.

The logo had to work in two languages and appear on a huge variety of packaging and signage - a challenge we devoured with satisfying results.

Bubble tea cut with Lu Cha Brisbane logo
Lu Cha Brisbane branded wafer in ice cream

Then Lu Cha welcomed a sister - Lu Cha Black.

After the success of Lu Cha Kitchen & Bar, our client jumped at the opportunity to lease a second venue, in a swankier part of town.

With a slightly elevated offering, Lu Cha Black was born.

Lu Cha Black logo over brisbane cbd restaurant
Business cards for Lu Ch Black Brisbane
Signage design for Lu Cha Black in Brisbane CBD

  < Previous / Next >

 Sound good? Say ‘Allo’ below