Mica
A fresh- baked brand for a gourmet patisserie and brasserie.
Strategy / Naming / Brand Identity / Website Design / E-Commerce / Advertising
Mica is Latin for ‘grain’ or ‘crumb’… but Brisbanian for ‘nom nom nom’.
From coming up with a name and brand identity, to helping navigate the challenges of opening in the early weeks of the pandemic, we’re proud to have played a part in the success of this beautiful business.
We led customers along a delicious trail of digital breadcrumbs.
To pandemic-proof the patisserie (which opened March 2020), we designed an online store which allowed pre-ordering of baked deliciousness for safe, convenient collection.
As trade grew, so did our platform. It now facilitates corporate catering and customised lunch bundles.
Sound good? Say ‘Allo’ below